Medex

CASE STUDY

Digitalization Strategy and Process Management

CHALLENGE

Medex is one of the leading European producers of food supplements based on bee products and other natural products. Business process excellence, continual improvement of existing and new products, care for health and well-being of our customers, and adherence to current global guidelines place Medex among reliable producers of natural products, focused on the benefits of each individual customer Medex wanted to be prepared for digital challenges.

SOLUTION

  • Digital strategy and roadmap for Medex
  • Digital Process house approach and organisation empowerment
  • Salesforce Integration for Marketing and Sales Processes
  • Integration of Web, E-Shop, CRM and MIT-ERP

RESULT

Medex started a digitalisation project and developed a digitalisation strategy and digital process house. After a SWOT-Analysis and evaluation of digital initiatives, Medex decided to integrate a CRM System to support marketing and sales processes.