CASE STUDY
CRM and Advertisement Management System
CHALLENGE
Axel Springer SE is Europe’s leading digital publisher. The digital media channels contribute nearly three quarters of total revenues today. For BILD and Welt (later on all fields of media) a new Advertisement System had to be integrated to the existing Solution landscape.
RESULT
Aurea-Update was evaluated as right Systems to support the Advertisement processes. Mr. Klaming was responsible for the program management of the whole CRM program including integration with SAP IS/MAM. He was managing evaluations, contracts, project plans, CRM Architectures and process results for BILD, Die Welt, Hamburger Abendblatt and Axel Springer Zeitschriften.
